The Golf Shrink

Golf world kicks off American Express Women’s Golf Month
This month, golf courses across the country will participate in the 2009 American Express Women’s Golf Month, offering women free golf instruction and a variety of other activities – from receptions and seminars, to club fittings and equipment demonstrations. PGA/LPGA Professional Suzy Whaley, LPGA Tour and World Golf Halls of Fame member Nancy Lopez, and fitness expert and philanthropist Donna Richardson Joyner serve as spokeswomen.

“Programs such as American Express Women’s Golf Month, provide the opportunity to experience the game of golf in a comfortable setting, under the guidance of skilled PGA/LPGA Professionals,” said Anne Lyndrup, director of player development for the National Golf Course Owners Association and leader of the Women’s Golf Month organizers. “We look forward to celebrating the game of golf with thousands of people across the country during our fifth anniversary.”

Along with complimentary golf instruction for women 14 and older, participating host facilities plan events such as networking receptions, golf rules and etiquette seminars, club fitting, equipment demonstrations, golf apparel fashion shows, luncheons and contests. Complimentary use of golf clubs will be available at all locations. GCSAA members are encouraged to host open house events and course tours to share information about golf courses and the environment.

American Express Women’s Golf Month is part of the national Play Golf America campaign. It is coordinated by industry-leading organizations, including GCSAA, Executive Women’s Golf Association, Ladies Professional Golf Association, National Golf Course Owners Association and The PGA of America. For more information, including a list of local participating facilities, visit PlayGolfAmerica.com.

In its first four years, more than 105,000 people nationwide have been introduced or re-introduced to the game of golf during Women’s Golf Month, which premiered in 2005 as Women’s Golf Week. In 2008, 1,208 facilities nationwide hosted events with 37,350 consumers attending. Of those consumers, 47 percent were new customers to the facility and 32 percent were new golfers. Host facilities reported a median of $3,320 in revenues generated from people who continued to pursue the game following American Express Women’s Golf Month.

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